In our video game obsessed world of full of obese kids, I think this is a GREAT idea. However, I don't know why they used a car graphic instead of a bike graphic. I'm sure the person who thought of this is a cyclist.
BTW, my daughter and her fiancee have moved back from Montana!!!! The job that Safeway had promised him down there never panned out because Safeway decided to delay remodeling the store for a few years so he was stuck stocking shelves at a very low wage.
Out of the blue, a manager at a Safeway store in Anchorage called him and they offered him a management job of a new department. Twice the pay and a staff of 4 to supervise. BUT he had to be at work at the Anchorage store in 3 weeks. After teleconferences, he takes the job and then it's a mad rush to get out of their lease, pack, ship the car and household items, arrange a place to live in Anchorage.
My (immediate) family is all now within 65 miles of each other again! :)
See the Smart Cycle here